Guide
Apollo.io: Email Finder, Chrome Extension, Pricing & Leads
Apollo.io is a sales platform that pairs a B2B contact database with an email finder, a Chrome extension and built-in sequences. Here's how each part works, what it costs and how to send to Apollo leads without burning your domain.
- Email status Verified only
- Catch-all Tested separately
- Sending domains Separate from main
- Mailboxes Pre-warmed
- Daily cap 30 per mailbox
Find → verify → send from mailboxes that land
Overview
What is Apollo.io and how does the email finder work?
You filter Apollo's database by title, company, industry and more, then reveal the emails and phone numbers you want. Reveals are paid for with credits that are pooled across your team.
- contacts Apollo says it covers
- 240M
- companies, per Apollo
- 30M
- credit per verified email
- 1
- credits per phone number
- 8
| Status | What it means | Send to it? |
|---|---|---|
| Verified | A fully confirmed, valid address | Yes |
| Catch-all | The domain accepts mail for any address, real or not | Test in small batches |
| Unverified | Imported, edited or low-confidence addresses | Re-verify first |
| Update required | Apollo detected a job change for a saved contact | Update first |
| Unavailable | Apollo couldn't find or verify an email | No |
Apollo says its built-in verification is 91% accurate and goes beyond SMTP checks, which is why third-party verifiers sometimes flag Apollo-verified catch-all addresses. That's Apollo's own figure; measure your bounce rate on the first send.
Pricing
Apollo pricing
From Apollo's pricing page as of October 2026, per seat on annual billing. Monthly billing costs more; Apollo advertises a 24% saving for paying annually.
| Plan | Price per seat | Credits per seat | Mailboxes | Daily email sends |
|---|---|---|---|---|
| Free | $0 | 900/yr, granted monthly | 1 per user | 250 |
| Basic | $49/mo | 30,000/yr, upfront | 1 per user | 250 |
| Professional | $79/mo | 48,000/yr, upfront | Unlimited Google & Microsoft + 5 SMTP | Unlimited |
| Organization | $119/mo, min 3 seats | 72,000/yr, upfront | Unlimited Google & Microsoft + 15 SMTP | Unlimited |
Credits cover emails, phone numbers, enrichment, AI research, and on paid plans the domains, mailboxes and warmup Apollo sells. They reset each billing cycle and don't roll over.
Extension & leads
Using the Apollo Chrome extension and building lead lists
- Install Apollo's extension from the Chrome Web Store and sign in with your Apollo account.
- On LinkedIn, open a profile or search results to see contact details, and save results to an Apollo list in bulk.
- On a company website, open the extension for a list of the company's employees.
- In Gmail and Google Calendar, track email metrics, add contacts to sequences, sync emails to your CRM and pull meeting context.
- In Salesforce or HubSpot, view Apollo profiles on top of your CRM records and add those contacts to sequences.
Apollo lead generation, step by step
Start with tight filters (title, seniority, industry, headcount, location), save the result as a list, reveal only verified emails, then enrich missing fields before anything goes into a sequence. A smaller, verified list beats a big unverified one every time.
Data is half the job; deliverability is the other half
Verdict
Apollo.io pros, cons and alternatives
| Strengths | Trade-offs |
|---|---|
| Data, extension and sequences in one tool | Credits don't roll over |
| Generous free plan to try it | Free and Basic: 1 mailbox and 250 sends a day |
| Clear email statuses, catch-all filter | Phone numbers cost 8 credits each |
| Published per-seat prices | Organization needs at least 3 seats |
| Tool | Free tier | Entry paid plan | Best for |
|---|---|---|---|
| Apollo.io | Yes | $49/seat/mo, billed annually | Database plus sequencing |
| Lusha | 40 credits/mo | $37.45/mo, billed annually | Quick LinkedIn lookups |
| RocketReach | 5 lookups | $33/mo, billed annually | Personal and work emails |
| Hunter.io | 50 credits/mo | $34/mo, billed annually | Finding emails by domain |
| ZoomInfo | ZoomInfo Lite | Quote only | Enterprise data and intent |
Entry paid plan, per month on annual billing
Apollo is per seat. ZoomInfo doesn't publish prices.
| RocketReach | $33 |
|---|---|
| Hunter.io | $34 |
| Lusha | $37.45 |
| Apollo.io | $49 |
Sending
How to send to Apollo leads without landing in spam
Found your leads? Send from mailboxes that land. Apollo can send for you, but where the email comes from decides where it lands.
Step 1
Find
Filter, save a list, reveal verified emails.
Step 2
Verify
Drop unverified; test catch-alls in small batches.
Step 3
Pre-warmed mailboxes
Separate domains, 3 mailboxes each.
Step 4
Send
About 30 a day per mailbox, rotated.
Step 5
Reply
Short, plain text, one question.
- Never send cold email from your main company domain. Buy lookalike domains just for outreach.
- Keep each mailbox to about 30 cold emails a day, well under Apollo's plan limits.
- Connect your own Google or Microsoft mailboxes to Apollo (unlimited on Professional and up) or to a sequencer like Instantly or Smartlead. Jetmail mailboxes connect with 1-click OAuth to 50+ tools.
More on the setup: cold email infrastructure, cold email guide, and the Lusha and RocketReach guides.
Sources: apollo.io/pricing · Apollo Chrome extension · Apollo: Email Status Overview · Apollo: How Apollo Verifies Emails · lusha.com/pricing · rocketreach.co/pricing · hunter.io/pricing
Apollo.io is a trademark of its owner. Jetmail isn't affiliated with or endorsed by it. Other product names belong to their respective owners.
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Or see pricing →Frequently asked questions
What is Apollo.io?
Apollo.io is a sales platform that combines a B2B contact database with an email finder, a Chrome extension, email sequences, a dialer and deal management. Apollo says its database covers 240M contacts and 30M companies.
Is Apollo.io free?
Yes, there's a free plan. As of October 2026 it includes 900 credits per seat per year (granted monthly), two sequences, the Chrome extension and one mailbox per user with up to 250 email sends a day.
How much does Apollo.io cost?
On annual billing, Basic is $49, Professional $79 and Organization $119 per seat per month (Organization needs at least 3 seats). Monthly billing costs more; Apollo advertises a 24% saving for paying annually.
How does the Apollo email finder work?
Search or open a contact and reveal their email. A verified email costs 1 credit and a phone number 8 credits. Apollo labels each address as verified, unverified, catch-all, unavailable or update required, and says its verification process is 91% accurate.
How many emails can I send per day from Apollo?
Apollo's pricing page lists 250 daily email sends on the Free and Basic plans and unlimited on Professional and Organization. Unlimited is the plan limit, not a safe pace: keep cold email to about 30 a day per mailbox and add mailboxes to scale.
Should I send Apollo leads from my main company domain?
No. Cold email from your main domain puts the reputation your everyday company email relies on at risk. Send from separate, authenticated domains with a few mailboxes each, ideally pre-warmed.